jasnoch designs

Importance of a Logo

Logos create instant recognition, credibility and prestige. If you currently have a logo or are thinking about purchasing a logo considering the following questions:

• Is there immediate recognition?
• Is the logo effective without color?
• Is it still identifiable when it is shrunk down?
• Is there an association with quality and satisfaction?
• Can you describe or remember the logo from memory alone?
• Does it convey the your company’s personality, character or attitude?
• Does it relate to your clients by conveying a feeling of familiarity and credibility?

Here is how I do it...

1. Design Consultation: I will present you with a questionnaire or interview you to get the

    design direction.

2. Review: I then begin learning as much as I can in regards to the business itself, its history,

    and its competitors.

3. Research: I research other logo designs that have been successful and current trends that

   are related to the business I'm branding.

4. Sketching & Conceptualizing: I develop the logo design concepts through creativity, logo

   design knowledge and around the consultation, my review and research of the business.

5. Presentation: I will present a few design options and implementations to you.