jasnoch designs

How to get the best quailty out of your prints...Resolution and Size.

When someone talkes about the resolution of a photo/image they are talking about the clearity and quality. Resolutiion is measured by dpi (dots per inch). For the web 72 dpi is perfect, but 72 dpi in print would look terrible. That is why it is highly recommended that you do not use images off the internet for print unless they are a stock photo. Images for print need to be at least 300 dpi.  

The other problem that you may run into is the actual size of the image.  For example, you may have an image that is 300 dpi, but only 3" x 5". Lets say you need the image to print 12" x 20"  the imae you have will not work. You should not strech an image to fit the size you need. The quality of the image will be very poor.

Importance of a Logo

Logos create instant recognition, credibility and prestige. If you currently have a logo or are thinking about purchasing a logo considering the following questions:

• Is there immediate recognition?
• Is the logo effective without color?
• Is it still identifiable when it is shrunk down?
• Is there an association with quality and satisfaction?
• Can you describe or remember the logo from memory alone?
• Does it convey the your company’s personality, character or attitude?
• Does it relate to your clients by conveying a feeling of familiarity and credibility?

Here is how I do it...

1. Design Consultation: I will present you with a questionnaire or interview you to get the

    design direction.

2. Review: I then begin learning as much as I can in regards to the business itself, its history,

    and its competitors.

3. Research: I research other logo designs that have been successful and current trends that

   are related to the business I'm branding.

4. Sketching & Conceptualizing: I develop the logo design concepts through creativity, logo

   design knowledge and around the consultation, my review and research of the business.

5. Presentation: I will present a few design options and implementations to you.